Boutique hotels in thailand sample essay

Monday, 15 June 2015.

The idea of creating a boutique hotel is widely available in North America and the United Kingdom in an average hotel, with more than 10 rooms with luxurious facilities based in intimate and full service. They usually offer services of high quality and in a cosy, luxurious, unique and comfortable environment, which is unlikely to be found in any usual environment in which the usual hotel of homogeneity is similar (Balekjan, 2011)

The importance of hotel boutiques is an important evolution that continues to be part of the great development of cultural tourism. Although this concept can be traced back to the 1980s, its evolution is an imperative and is closely linked to the growing interest that people use in history, art and cultural heritage

According to Berger and Chiofaro (2007), the rapid growth of international hotel chains has led to the creation of a more standardized idea that will be used to identify objects in the vast majority. This led to the initiation of the hotel’s idea of a hotel, characterized by the homogeneity of facilities and products offered in the hotel sector

The lack of differentiation between most of the products and services offered in the hospitality industry eventually led to the growth of McDonaldization in the industry, where many hotels will be characterized by products and services available around the world among other opportunities

However, this type of development has been exacerbated by the introduction of enumerators, which have been improved by customers who have searched for hotels with unique sophistication to match their unique way of life (Aliukeviciute, 2010). The need to integrate a high level of complexity, as well as innovativeness, has led to the growth of new lifestyle hotels, characterized by exceptional sketches and hotels

Thus, the term “boutique” was introduced to provide a common definition of niches characterized by unique designs that were made for the expression of classical lifestyle. Some of the unique features of these hotels were made for the first time in Las Vegas in 1981, where unique features were adapted for copying cities among other unique opportunities

In 1983, the Vintage Court Hotel Vintage was established in San Francisco, Tidti, 2009. This was a turning point in the rapid development of internal trends, which also distinguished unique features of hotels. In addition, a new public recognition of hotels was created in 1994 in connection with the beginning of the boutique hotel, leading to the development of hotels in many parts of the world, including New Zealand, the United Kingdom and North America

Such developments can be closely linked to a wide range of options, which offer and constantly make hotels and offer exclusive cultural services to their guests (Nagovisa, 2012)

Companies working in the hospitality industry continued to seek ways to expand their businesses, as the loss of customers continued to threaten their survival. This has led to the rapid introduction of marketing strategies in the industry, which has seen growth in hotel boutiques

Despite the fact that business owners continue to use a wide range of management strategies designed to ensure that boutiques are different from the traditional hotel, no research has been conducted to find out how the hotel’s rapid development has affected normal hotel operations in Thailand

There are also various studies that have been conducted to examine how the facilities have adopted new strategies for the acquisition and retention of a large number of clients working in the region. However, these studies were considered inadequate on the basis of the fact that they did not indicate how the development of hotels affected the normal functioning of ordinary hotels in the region (Kliumbis, 2003)

Thus, the study will be of sufficient importance to fill the various gaps identified as a way of establishing the means by which hotels in Thailand have an impact on the work of ordinary hotels

The growth of the tourism industry in Thailand is expected to continue as the country’s economy continues to record positive growth with net GDP. According to Lang (2013), tourism in the country’s market shows a significant recovery from global instability as a result of serious financial crises and political upheavals. As the number of tourists visiting the country is expected to grow, various factors will have to be developed that may affect the quality and productivity of the industry

This is due to the fact that tourists visiting the region mainly attract unique functions of hotel boutiques, which are rarely found in regular hotels. According to Lo (2012), the focus is also on the special boutique of the hotels, which make them stunning and unique

Managers in the organizations maintain an incredible atmosphere, attracting visitors from around the world. The hotel also uses a unique set of styles, offering unique experience, which is usually rare in regular hotels

Research on the subject

This document is intended to explore the unique features of boutique hotels that influence the decision of the tourist choice as a way to determine the reasons for the rapid expansion of hotels in Thailand and how they affect the performance of hotels in general. Specific questions to be used for the study are

  • What unique opportunities attract tourists to the boutique rather than to ordinary hotels in Thailand?
  • What is the effect of huge growth in hotels in regular hotels?
  • How can clients feel the taste and preference of Thai people compared to the hotel in which they are looking for products and hospitality services
  • How did the quality of services in the boutique hotel be compared to the usual hotel?
  • Participants in any particular market are in most cases following recognition of unique functions that can be distinguished from consumer behaviour of certain groups of consumers by creating market niches. In accordance with Tidti (2009), marketers can increase market segmentation, so that the business niches narrow the target population to a certain sub-group that is completely different in lifestyle decisions

    Market segregation through the creation of market niches was also well established in the hotel and tourism sector, as participants sought to increase their competitiveness through productivity improvements

    The unique and unique qualities of boutique hotels continue to attract famous tourists, whose tastes and preferences were affected by exceptional features. A study conducted by Chan (2012) showed that user-defined functions are among the most important factors influencing the decisions taken by tourists looking for tourist services from the boutique hotel. Chan also found that uniqueness and purity are some of the most important functions that attract more tourists and ultimately influence their choice in boutique hotels

    According to Mattila (2010), the hotels are additionally characterized by well-served cameras, attractive locations and safe conditions and courteous staff offering quality services. This has affected the decisions taken by the re-clients, who will always seek the unique special services offered by the hotels

    Accessibility is also an important feature that affects the decisions taken by tourists looking for tourist services in the boutique hotels. The study, which was carried out by Nakshbandi and Munir (2011), found that in most cases tourists were mostly attracted to the exceptional features of the boutique interior, as they offered luxurious experiences that could not be found in traditional hotels

    Nashbandi and Munir also found that many of the luxurious tourists believed that the solution had internal features

    The study conducted by Nixon (20110) showed that many tourists are looking for unique ways of hospitality, where they can have unique cultural characteristics among other topics they may not have in the past. This paper shows that the tourists mainly attract the sensory and experimental unique functions found in the boutique hotels

    Some theories can be used equally to study unique trends that tourists show in the relevance of services to tourists, which tends to focus more on the boutique in more than usual hotels. In accordance with Maslow’s hierarchy of needs, this can be explained according to the needs and expectations of the client, which affect their solutions for hotels ‘ goods and services

    Individuals according to the theory often have basic needs, as well as expectations that their initials would consider to be more favourable, in which their needs can be fully resolved. It can also help with a clear understanding of why tourists are looking for high-quality hotel services in the box, where they are expected and should feel more or more expensive than luxury (Chan, 2012)

    The quality of service model can also explain why tourists decide to provide hotel services in the hotel’s boutique. This theory explains that the quality of services often affects the perception of past experience gained through the analysis of overall productivity. Clients also make decisions about the need to search for repetitive services if their experience in the past shows a high level of satisfaction with exceeding expectations

    Theory is therefore necessary to explain how clients are permanently resetting in hotel services in a booth where services surpass their expectations and are usually not common hotels (Tidti, 2009)

    It is clear that extensive scientific work has been carried out on the assessment of various aspects related to the selection of hotels in boutique hotels rather than in hotels. The data obtained from scientific research indicate various characteristics that affect their choice, thus contributing to the growth of trends in which tourists compare with hotel services in hotel hotels

    Even so, the study has not been able to describe the different effects of changes to normal hotel operations and how they affect client preferences for their products and services. The study is intended to fill this gap by undertaking an extensive study that will be relevant to the growing trend in hotels in Thailand as a way to determine their impact on ordinary hotels

    This study is aimed at exploring the unique features that attract tourists to the boutique hotel as a way to determine their impact on the hotel’s growth trend, as it relates to the usual hotels. The study will also use a qualitative approach to data collection to ensure that research issues are sufficiently addressed

    According to Marshall S (1996), a qualitative approach to research is important because it provides flexibility in dealing with significant problems in the removal of non-business areas, as well as those that cannot be answered in the study

    The main data collection tools will include interviews and questionnaires that will have the same information. According to Aktobe (2000), these tools are important because they provide the basis for gathering detailed information related to this field of study. The study will also select five boutique hotels in Thailand, as well as 3 general managers, 5 department heads and 3 senior managers from each hotel

    In addition, ten guests from each hotel will be included in the study to obtain additional information that will be relevant to the experience of clients and their views on these settings. The collected information will then be analyzed using the SPPS program, and the results will be presented in histograms, graphs, frequency tables and pie charts

    The final result will also be used to draw conclusions concerning the different characteristics of the tourists to the hotels, their influence on ordinary hotels and how these influences influence the preferences of clients by type of hotels that they consider for hospitality services

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